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The SM Store
Business Industry:

Company Introduction

SM had its beginnings in 1958, when Mr. Henry Sy Sr. opened the first Shoemart store in Rizal Ave., in downtown Manila. The store boasted of good quality merchandise, innovative visual display, and creative salesmanship - things that were unheard of in those days. Through these factors, SM was able to gain a loyal following of costumers, which opened doors for its growth. The Company expanded its shoe store chain in the sixties to accommodate the increasing demands of its customers. As a natural transition, SM added Ready-To- Wear apparel into its lineup, when it converted into a soft-goods store in 1972, with the opening of SM Quiapo. Three years after, the store began carrying a complete set of items from wears to shoes to accessories to house wares, stationery and a lot more. This happened with the opening of SM Makati, SM first full-line Department Store. The concept was so well received by customers, that all the succeeding stores taht were opened were full-time department stores. 1980 saw the opening of SM Cubao and in 1984, SM Harrison opened its doors to the public. In 1985, the time was ripe for yet another milestone. Realizing that the need of customers goes beyond shopping, SM changed the retailing landscape when it opened its first mall-based store – SM North EDSA. Today, SM Department Store has grown to a dynamic group of stores which lead the pack in the retail industry.
The SM Store
SM Corporate Office, Recruitment Department Building A, J.W. Diokno Boulevard Mall of Asia Complex, Pasay City